Book Review: Game Over, How Nintendo Conquered the World

Ranked #1,135 in Books, Poetry & Writing, #40,092 overall

Oh my goodness. Tie my hands behind my back, lock up my computer, disconnect me from Facebook; Super Mario Bros is back in full force, online, on Facebook!

I had no idea until my grown nephew sent me an invitation to play on FB. I got as far as clicking on the link to see if it was real, I had long since forgotten about my early video game experiences. Was he serious or just pulling my leg?

Oh my, he was serious indeed; and there they were, in full color, all the characters that I adored. I haven’t played a single video game since my love affair with the little plumbers ended with the triumphant conquering of Bowser/King Koopa.

When Super Mario Bros (brothers) arrived in our home riding shotgun on the Nintendo console, it was love at first jump for the whole family. After conquering Bowser, I never played another video game again. One game addiction in my life was enough.

Even More Compelling Than the Games Themselves…

How Nintendo Grabbed Hold of Us All

As much as I’d love to play Super Mario Bros again, I’ve resisted the temptation. But the idea of it conjured up all kinds of memories of Mario and Luigi and the fun we had with the game.

I begged off and told my nephew it wasn’t in the cards. He laughed, said he understood and then offered up an alternative. He handed over his copy of “Game Over, How Nintendo Conquered the World” by David Scheff and said I’d probably enjoy it more than playing the game itself.

He was right. It’s a suspense-filled non-fiction book that was very hard to put down. Anyone caught up in the early days of Mario Bros, Tetris, and Donkey Kong will love this fascinating look at Nintendo and its inner workings.

The book tells about what really goes on behind the scenes. It’s an eye-opener about the failures and successes of the company that turned Mario and Luigi into household names. While we were happily playing Super Mario Bros, no thought every crossed my mind about what it took to get that cartridge and console into our home.

The book is well-written, clear and often humorous while powerfully winding its way through the politics of the video game world. The story is told from a business perspective but offers a peek into the personal lives of the founders, creators, and developers and lends insight into how and why characters were created and named.

You’ll have a whole new perspective on Super Mario Bros after reading “How Nintendo Conquered the World”.

Did you play early Nintendo games?

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  • Charito1962 Feb 19, 2014 @ 11:43 am
    I still enjoy playing Super Mario!
  • haroon-hani Feb 19, 2014 @ 4:55 am
  • LSJ-88 Feb 18, 2014 @ 10:52 pm
    I love, love, love Mario Brothers. I downloaded the original Mario Brothers to our Wii when we first purchased one a few years ago and it was like I had been transported back in time. I spent HOURS reliving my childhood. Thanks for the book recommendation.
  • cleansweeping Feb 18, 2014 @ 9:43 pm
    Sounds like a good book to read, love the comment "How Nintendo Conquered the World!"
  • Mavric08 Feb 18, 2014 @ 6:15 pm
    My 7 yr old is enjoying the little plumbers on the lens
  • Merrci Feb 18, 2014 @ 3:00 pm
    The book looks great. Loved your review. I've avoided games forever too, though of course I don't count word with friends. Ha, that's bad enough!
  • alohamaids Feb 18, 2014 @ 1:34 pm
    Awesome book review, sounds like a fun read!